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Friday, January 14, 2011
Lady Gaga Unveils Polaroid Camera Sunglasses
Mother Monster also shows off portable photo printer and other gadgets from her 'Grey Label' collaboration during electronics fest.
By Mawuse Ziegbe
Lady Gaga at CES 2011 in Las Vegas
Photo: Steven Lawton/FilmMagic
She's adorned her shades with lit cigarettes and covered her peepers with jewel-encrusted spheres, but Lady Gaga's latest pair of sunglasses has taken eyewear to stylish and tech-savvy new heights.
The influential songstress revealed her yearlong "Grey Label" collaboration with Polaroid to a packed room and thousands of fans who tuned into the event via Ustream at the Consumer Electronics Show, or CES, in Las Vegas on Thursday (January 6), and among the spankin' new products is a pair of shades with cameras embedded in the lenses.
Gaga, who took the stage nearly an hour after the publicized start time in a black corseted gown and wispy veil, showed off the innovative specs perched on a bronzed mannequin. Once turned on, tiny twin screens appeared in each lens, and Gaga explained that the futuristic accessories can snap photos and capture video, and are equipped with Bluetooth capabilities and a USB connector.
Mother Monster also showed off a sleek, portable photo printer about the size of a clock radio that allows users to instantly print physical copies of smartphone pics using Bluetooth technology — although the device isn't iPhone compatible. Gaga said the invention was inspired by seeing the legions of concertgoers thrusting camera phones in the air at her shows. She then demonstrated the nifty printer by snapping a picture of the assembled crowd of Gaga-ites and gadget heads — playfully barking, "Smile! You're so f---ing famous! — and brandishing a glossy image minutes later from the mini-machine. According to a Polaroid executive, the product should be available in May.
Gaga also introduced a suitably stylish and social media-friendly revamp of the classic Polaroid instant camera that she said would eventually allow photogs to directly share images on Facebook and Twitter. The product is slated to hit shelves around Christmas.
The Gaga-approved gadgets cap off a year of tinkering at Polaroid, which began when the "Bad Romance" belter was announced as a creative director in January 2010.
"I love the products, I'm so proud to be here," Gaga gushed about developing the gadgets with Polaroid. "They honored me as a woman, as a creative director and they really let me [put my] hands in there and design this sh-- myself."
What do you think of Gaga's Polaroid "Grey Label" gadgets? Let us know in the comments!
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Thursday, January 13, 2011
Justin Bieber's Magazine Covers Chart His Meteoric Rise
Teen sensation's Vanity Fair cover follows a spate of increasingly high-profile mag appearances.
By Jocelyn Vena
Justin Bieber on February cover of <i>Vanity Fair</i>
Photo: Art Streiber / Conde Nast
Justin Bieber first appeared on teen magazines like J-14 and Tiger Beat alongside fellow idols like the Jonas Brothers, but Bieber quickly established himself as a marquee cover boy. He was soon being profiled by industry publications like Billboard and embraced by mainstream mags like People.
Bieber's first big solo cover was the March 27, 2010, issue of Billboard. On the cover, Bieber sported a cardigan and those signature bangs while holding up a boom box. That appearance was quickly followed by his April 19, 2010, People magazine cover, which came out just weeks after the release of his My World 2.0.
Early on, Bieber proved he was comfortable on shoots. "He's always been a natural in front of the camera," said Melissa Victor, VP, Media & Artist Relations at Island Def Jam Music Group. "I don't think that kid can take a bad frame."
By the summer, Bieber was making headlines as teen magazines began proclaiming they had "Bieber Fever." He covered Seventeen's June/July issue and Teen Vogue's October edition. "He has very strong ideas of how he wants to look," Victor said of the Island Def Jam artist's visual evolution. "His mom is already working on a scrapbook of all his covers," she revealed. "She requests every single cover no matter how big or small; everything from J-14 to People magazine."
In addition to making the covers of some of the entertainment industry's most popular magazines, the singer also scored some memorable profiles in places like VMAN, Interview and Elle, in which he waded on the beach with Kim Kardashian.
With his latest cover for Vanity Fair, Bieber shows he's growing in terms of his public image, from teen heartthrob to pop superstar — one who can be appreciated by both teens and adults.
"Justin loves his core audience but it is important for him to continue to evolve as an artist, and with that evolution we want to insure that more and more people of all ages embrace his music," she said. "It is great that these magazines have been there to chronicle his journey."
2011 already looks to be a massive year for Bieber, and Vanity Fair is just the beginning. "He so honored and excited to grace the cover of Vanity Fair. He knows he is in great company, he doesn't take it for granted at all," Victor said. "This is has been a great way to kick off the New Year. But this is just the beginning. His fans can rest assured they will continue to get their 'Bieber Fix.' "
What do you think of Justin's Vanity Fair cover? Tell us in the comments!
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