Singer will again be the face of lipstick line that raises money for AIDS fund.
By Jocelyn Vena
Lady Gaga's Viva Glam MAC promo
Photo: MAC
Lady Gaga has signed on for another year as the spokesperson for MAC's Viva Glam campaign. While she was joined by Cyndi Lauper for her participation in the 2010 campaign, for 2011 she's going it alone, a rep for the cosmetics company confirmed to MTV News.
According to the company, Gaga and Lauper's campaign helped yield the most successful campaign since the 1994 launch of Viva Glam, a lipstick line that raises money for the MAC AIDS Fund. Further information about Gaga's latest campaign hasn't been released, but one photo is out. In it, Gaga is bathed in a pink glow, her hair parted to one side, as she looks longingly off in the distance and clutches a handful of diamond and pearl necklaces.
The photos were taken by Nick Knight and she was styled by longtime stylist Nicola Formichetti. Knight's photos seem more somber than the fun-loving, pinup-style Viva Glam photos Ellen von Unwerth shot of Gaga and Lauper.
"We want women to feel strong and feel strong enough that they can remember to protect themselves. To have this lipstick as a reminder in your purse, that when your man is laying naked in bed, you go into the bathroom, you put your lipstick on, and you bring a condom out with you," Gaga said earlier this year about her participation with the charity. "There are no exceptions. ... This idea of negotiation before intercourse is this kind of ridiculous thing in the age that we're living in. I would say never, but you must be in a loving, monogamous relationship or married. We're not in an age when you can have irresponsible, condom-less sex."
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